What to put on this page...
- What is the ladder to success? Clarify/Simplify/Be less suggestive/vague to Client.
- Reminder that the marketing seminar in AZ told us that the mission statement needs to explain end result that customer is seeking, dont overcomplicate
- How does it apply to what we do for our Clients? In which way is Ideal a ladder?
- How do we incorporate language about the ladder (climbing, ascention, holding the ladder, rungs, reaching the top, etc) to make it cohesive without relying on literal imagery?
- Do we name each program something clever about climbing?
- Who do we help? Suggest that these solutions apply to them.
- How are we different from the competition?
- Brief bulletpoint of each program - hyperlink to sub-pages under Solutions Tab
- What metrics/results will be promise?
Sub-Page/Flyout page ideas...
- Our process : Consultation,General idea generation, product presentation & pricing,
- General information page (Terms/Conditions/Art requirements
- Case Studies?
- Mission Letter/Statement from President Gooch?