"You're only as good as the company you keep"

Brad Gooch         

President, CEO

An Alum of Eastern Illinois University, Brad has owned Ideal Incentive since it's conception in 2000. 

Q: What was your childhood Nickname? 

A: "Gooooooooch!" (still is)


Q: If you could have coffee with any person, alive or dead, who would you pick? 

A: Ronald Reagan


Q: A piece of advice that’s stuck with you: 

 A: "Always do what you say you’re going to do"


Q: Do you speak a second or third language? 

A: I pretend to speak Spanish and Russian (just ask my kids)